- 15 July 2025
- Bonheur Horeca Groep
- 1 min leestijd
Two leading Tilburg hospitality companies, Bonheur Horeca Groep and Smeer’m, are launching a strategic partnership. Following Bonheur’s acquisition of Seats2Meet in the LocHal, Smeer’m remains the hospitality partner for food and beverages in this prestigious location in Tilburg’s Spoorzone. The two well-known figures in the Tilburg hospitality industry have signed an agreement to this effect. This ensures Smeer’m continues its presence in the LocHal as a creative caterer. In the coming months, both parties will explore opportunities to further expand the partnership.
Bonheur Horeca Groep director Tim Wijdemans is delighted with the collaboration: “In the dynamic world of hospitality, collaboration is the key to success. For years, Smeer’m has proven that they handle the food and beverage requirements at this meeting and conference venue in the LocHal to great satisfaction. The success of gatherings at this iconic location can largely be attributed to the role Smeer’m fulfills. You must cherish a winning team. That is why we are pleased to continue this partnership.”
Martine van Leeuwen, director of Smeer’m, is also pleased with the collaboration with Bonheur. “We have felt at home in the Spoorzone for 10 years, and in the beautiful LocHal, we can excellently serve the business market. Bonheur is well-known in the Brabant market for meetings and conferences. They are a perfect partner to work with. This partnership allows us to focus on what we do best, while benefiting from each other’s expertise.”
Through this important collaboration, guests can continue to look forward to an excellent experience at Seats2Meet in the LocHal, where taste, service, and atmosphere seamlessly align.
About Smeer’m
Smeer’m is one of the pioneers of the Spoorzone. The company started 11 years ago as a sandwich take-away in the Smederij building. Since then, the company has grown into a genuine lunchroom with an additional catering branch for the business market. Smeer’m now employs 45 enthusiastic staff members across 4 locations.
About Bonheur Horeca Groep
Bonheur Horeca Groep has been a leading hospitality organization in Tilburg and the surrounding area for nearly 40 years. With 300 employees and ten unique venues, Bonheur offers a suitable location for every moment of meeting, celebrating, and doing business.
The organization is known for its innovative creative approach, sustainable vision, and strong connection to the region.